Disrupt from within,
Reinvent your product,
Change the market.

Let's talk about your project and how GoInvo can help.

Healthcare product strategy

We envision products and services through collaborative design exercises that will help frame your digital future.

Methods: vision workshops, design facilitation, ideation, concept work, product roadmapping

Example: Personal Genome Project


We uncover deep user insights with patients, clinicians, and industry experts that inform priorities, drive features, and inspire strategy.

Methods: user interviews, analytic reviews, journey mapping, market research, competitive analysis, survey creation

Example: WuXi NextCODE

Product definition

We define complex products and bring ideas to life by mapping systems, touchpoints, and features.

Methods: system mapping, use cases, persona development, storyboarding, user requirements

Example: Standard Health Record

User experience design

We create product user experiences that are both functional and beautiful, crafting every detail from initial sketch to interactive prototype to front-end code.

Methods: UI and UX design, information architecture, wireframes, mockups, interactive prototypes, design systems

Example: hGraph

Usability and validation

We test and iterate designs with users throughout a project to validate product features, functions, and designs.

Methods: expert reviews, A/B testing, usability testing, accessibility testing

Example: Mass SNAP

With Invo, design wasn't just design. It impacted our IP portfolio. It changed our business.

Serban Georgescu, MD
InfoBionic Director of Clinical Development


We're focused on healthcare.

Healthcare is an exceedingly complex field that holds unique challenges both seen and unseen. At GoInvo, we’ve focused solely on this space for over a decade, designing more than 110 products and services during that time.

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We'll help you envision the future.

We bring fresh ideas and a history of healthcare design and research to help our clients leverage emerging technologies, envision future products and services, and realize long-term goals.

Your health in one pictureCare plans

We deploy dedicated teams.

At GoInvo, you’ll get a dedicated design team that collaborates with you throughout the course of your project, communicating openly and adapting quickly to new challenges. We’re adept at integrating our design efforts with your engineering and product teams to form a seamless whole.

Team biographies

We're comfortable with complexity.

From enterprise-grade health IT to data-driven precision healthcare, GoInvo works closely with our clients and partners to transform messy problems into structured strategy and solutions.

Standard health recordPartners Insight IRB

Choose a time to talk about your project.

Emerging technology

We’ve worked on projects across the spectrum of emerging technology from artificial intelligence for medical coding to self-documenting voice encounters and wearable devices.

Information visualizations

We create beautiful printed and interactive health-related data visualizations that span payment dashboards to visualizing the social determinants of health to clinical practice guidelines for Zika.

Open source healthcare products

We’ve built 10 of our own open source products and integrated open source code with a range of clients. Our services range from guidance to design and development.